GOOD PRACTICE

OBJECTIVE

Today, the digital transformation of markets has become essential for companies wishing to remain competitive and efficient. Digitizing a market involves implementing systems that facilitate the collection and analysis of key data, such as operator, access and information processing data. This digitization not only optimizes internal processes, but also improves decision-making by providing accurate, real-time data. By integrating advanced technologies, organizations can create a more agile and transparent ecosystem, fostering collaboration and innovation. In this context, digitization is consolidating as a key tool to drive growth and sustainability in an increasingly dynamic business environment.

DESCRIPTION OF THE ACTIONS DEVELOPED

• Access and Season Ticket Management:
  • WEB application for the sale of access and renewal of season tickets.
  • BI Access control panel – Big data
  • Mobile application to manage access-related procedures in order to issue service-related alerts to the user.
• Heat maps with BIG DATA

KEY SUCCESS FACTORS

• Clear Definition of Objectives: Establish specific and measurable goals that align with the organization’s overall strategy. This will help guide the digitization process.
• Selection of Appropriate Technology: Choose the tools and technology platforms that best fit the needs of the market and are scalable for the future.
• Systems Integration: Ensure that new digital systems integrate effectively with existing platforms to avoid information silos and improve data flow.
• Training and Education: Provide adequate training to employees so that they can use the new tools effectively and feel comfortable with change.
• Data Management: Implement clear policies for data collection, storage and processing, ensuring quality and security of information.
  Collaboration with Operators: Foster open and collaborative communication with suppliers to ensure they are also aligned with the digitization process.
• Data Analysis: Establish mechanisms to analyze the information collected, which will enable informed decision making and continuous process improvement.
• Adaptability and Flexibility: Be prepared to adjust strategies and processes based on the results obtained and the changing needs of the market.
• Focus on User Experience: Design interfaces and processes that are intuitive and easy to use.
• Regulatory Compliance: Ensure that all digitization practices comply with current data protection and privacy regulations and standards.

MAIN RESULTS OBTAINED

• Access management system where all users and companies operating in Mercabilbao, both retailers and wholesalers, are registered. In this application, in addition to the companies, all users, employees of retail companies such as transporters and wholesalers are registered in such a way that personalized identification cards are generated for each person
• The application is integrated with a program that controls access, so that through the use of the card the system will allow or not access to the different spaces in different and predetermined time slots.
• In addition to access management, it also manages the payment for access to the market so it is integrated with the ERP Navision to account for the purchase movements.
• Develop a scorecard of sales and access to Mercabilbao
• Heat maps on buyer behavior in the different pavilions
• The mobile application will allow from any IOS or Android device to manage access services in an agile and intuitive way. The messages that the access management application can generate will be shown to the user without being connected.